Diamond Wish, a fine jeweler known for high-quality craftsmanship and artistry, held a ribbon cutting ceremony at the Nov. 6 grand opening of its new location at The Gardens on El Paseo, a premier shopping destination in Palm Desert, California. To welcome the family-owned retailer to the desert was Mayor Pro Tem Evan Trubee, members of the Palm Desert Chamber of Commerce, and representatives from The Gardens on El Paseo. Proceeds from the grand opening benefitted Shay’s Warriors Life After Cancer, a local nonprofit supporting cancer survivors after treatment ends.
“Opening our Palm Desert location on El Paseo is an exciting milestone for Diamond Wish as a fourth-generation, fully vertically integrated jewelry company,” COO Ishaan Zaveri says. “This expansion into one of the most prestigious luxury shopping destinations reflects our continued growth and our commitment to bringing our direct-to-consumer model to even more clients. Because we manufacture the majority of our pieces ourselves, we’re able to offer exceptional quality at extremely competitive prices, something we’re proud to now share with the El Paseo community. Our new store allows us to connect with clients who value craftsmanship, transparency, and long-standing family expertise.”
With more than 40 years of designing custom and bespoke fine jewelry made in the U.S., Diamond Wish carries forward a legacy of excellence rooted in a passion for the craft. The diamonds used by the brand are available in a wide variety of shapes and cuts, but always to the highest clarity and quality possible. “Quality is the foundation of everything we do at Diamond Wish,” Zaveri says. “We oversee every step of the process from sourcing to design to manufacturing. Because we create most of our pieces in-house, we maintain complete control over craftsmanship and materials, ensuring that every piece meets our rigorous standards. This is why we’re able to offer a lifetime manufacturing warranty and a lifetime upgrade policy. Our clients can trust that each piece is built to last, responsibly made, and crafted with the expertise that only generations of experience can provide.”
Ribbon cutting with the Zaveri family with Palm Desert Mayor Pro Tem Evan Trubee, and Palm Desert council members Joe Pradetto and Felipe Ortiz.
The El Paseo location offers an elevated, highly personalized experience. “It reflects the luxury and artistry of the Palm Desert community,” Zaveri says. “We offer unique advantages, including exclusive in-store designs, expanded private consultation spaces, and a refined, gallery-style environment that highlights our in-house manufacturing and quality. This location allows clients to engage more intimately with our vertically integrated process experiencing firsthand the exceptional value, competitive pricing, and lifetime benefits that set Diamond Wish apart.”
Located between Arhaus and Saks Fifth Avenue and surrounded by other luxury brands, Diamond Wish will serve as the go-to destination for those seeking bespoke gifts, custom designs, and heirloom pieces for special occasions. With a robust selection of rings, necklaces, bracelets, and watches, and free returns and lifetime upgrades, finding the right piece of jewelry is easy with Diamond Wish.
Bring home luxury works made with the exceptional craftsmanship that Diamond Wish has refined for more than four decades. Visit the El Paseo showroom or shop online at diamondwish.com.
About Diamond Wish
Diamond Wish is a fourth-generation, family-owned business dedicated to creating fine, handcrafted jewelry using ethically sourced, conflict-free diamonds. Headquartered in Los Angeles, their skilled gemologists and master jewelers carefully create each piece using natural and lab-grown diamonds, as well as precious gemstones. Diamond Wish offers comprehensive custom design services to help bring one-of-a-kind jewelry visions to life. With a strong commitment to customer satisfaction and trusted, high-quality craftsmanship, Diamond Wish invites you to experience their white-glove service in person and explore their collections online at diamondwish.com. Visit their retail stores in Newport Beach and Palm Desert to experience the art of fine jewelry. Every diamond has a story; every sparkle has a wish.
Zaveri family with Shay Moraga of Shay’s Warriors Life After Cancer.
Kelly Levy and Jackie Lopez.
Palm Desert Chamber of Commerce members Joann Schoemann, Angie Barajas, and Lavon Minor.
Shay Moraga, Nehal Zaveri, and Gail Tronscoso.
Zaveri family with Palm Desert council member Felipe Ortiz.
Zaveri family with Palm Desert Mayor Pro Tem Evan Trubee, and Joe Pradetto.
Terri Neuman, Sally Lanivich, and Marsha Benson.
Jaskiran Kaur.
The Gardens on El Paseo account director Lisa Barbato, The Gardens general manager Patrick Klein, council member Joe Pradetto, and Jack Rocheld.
Ishaan Zaveri.
