{"id":772841,"date":"2025-09-16T17:55:16","date_gmt":"2025-09-17T00:55:16","guid":{"rendered":"https:\/\/www.palmspringslife.com\/?p=772841"},"modified":"2025-10-10T12:06:00","modified_gmt":"2025-10-10T19:06:00","slug":"for-brunch-in-palm-springs-or-palm-desert-try-wilma-frieda","status":"publish","type":"post","link":"https:\/\/www.palmspringslife.com\/restaurants\/for-brunch-in-palm-springs-or-palm-desert-try-wilma-frieda\/","title":{"rendered":"For Brunch in Palm Springs or Palm Desert, Try Wilma & Frieda"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

A go-to brunch spot since it opened on El Paseo in Palm Desert a decade ago, Wilma & Frieda<\/a> continues to attract patrons with a menu of \u201cchildhood favorites with a grown-up flavor profile,\u201d shares co-owner Kelly McFall, who conceptualized the elevated eatery with her brother, Kreg Alexander.<\/span><\/p>\n

The restaurant is named after their two grandmothers \u2014 on their maternal side, Wilma is remembered for her Southern comfort cooking and retro cat-eye frames, while paternal grandmother Frieda could whip up a perfect dinner party at a moment\u2019s notice. Their legacies marry with a farmhouse atmosphere and vintage family recipes that, as McFall puts it, are mostly homemade and always foodie friendly. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.palmspringslife.com\/wp-content\/uploads\/2025\/09\/WF-Retouched-V3-Photo3-cc.jpg” title_text=”WF Retouched V3- Photo3 cc” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”891ded8d-bfb6-4883-9783-3a50da9dba2e” global_colors_info=”{}” theme_builder_area=”post_content”]

The Wilma & Frieda management team show off a few of their favorite things.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”e6b43398-9dc0-46ed-9cc4-b9de69bf0e6a” global_colors_info=”{}” theme_builder_area=”post_content”]

PHOTO BY ClarkandValentine<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Among the most popular items is the signature griddled meatloaf, prepared with Ritz crackers and onion soup mix (a trick they borrowed from Wilma). Benedicts are beyond basic with ingredients like short rib, Duroc pork, or tomato and avocado, all with housemade hollandaise. On the sweet side, the blackberry custard French toast is so decadent, it\u2019s almost like bread pudding. There\u2019s also a banana-caramel variation and a cinnamon-sugar-crusted churro waffle topped with vanilla cr\u00e8me anglaise.<\/span><\/p>\n

Of course, like any great brunch spot, leafy salads, sandwiches, and gourmet burgers round out the offerings. And you may luck out with off-menu specials like scallops or proscuitto-wrapped shrimp.<\/span><\/p>\n

It\u2019s no surprise this Coachella Valley staple has appeared on the Food Network four times, including in Diners, Drive-Ins, and Dives <\/i>and Big Food Bucket List<\/i>. The spacious downtown Palm Springs location also hosts special events like bingo and supper club nights.<\/span><\/p>\n

<\/span><\/p>\n

Wilma & Frieda<\/h3>\n

<\/span>155 S. Palm Canyon Drive, Suite A21\u201327, Palm Springs
<\/span>760-992-5080
<\/span>wilmafrieda.com<\/span><\/a><\/span><\/p>\n

<\/span>73575 El Paseo, Suite 2310, Palm Desert
<\/span>760-773-2807<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_map address=”Coachella Valley, Palm Desert, CA 92211, USA” zoom_level=”11″ address_lat=”33.779815010386″ address_lng=”-116.44775447051″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_map_pin title=”Wilma & Frieda” pin_address=”155 S Palm Canyon Dr a21 27, Palm Springs, CA 92262, USA” pin_address_lat=”33.8216936″ pin_address_lng=”-116.5470465″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

155 S. Palm Canyon Drive, Suite A21\u201327, Palm Springs
<\/span>760-992-5080
<\/span>wilmafrieda.com<\/span><\/a><\/span><\/p>[\/et_pb_map_pin][et_pb_map_pin title=”Wilma & Frieda ” pin_address=”73575 El Paseo #2310, Palm Desert, CA 92260, USA” pin_address_lat=”33.7189396″ pin_address_lng=”-116.3811635″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

73575 El Paseo, Suite 2310, Palm Desert
<\/span>760-773-2807
wilmafrieda.com<\/a><\/span><\/p>[\/et_pb_map_pin][\/et_pb_map][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

A go-to brunch spot since it opened on El Paseo in Palm Desert a decade ago, Wilma & Frieda continues to attract patrons with a menu of \u201cchildhood favorites with a grown-up flavor profile,\u201d shares co-owner Kelly McFall, who conceptualized the elevated eatery with her brother, Kreg Alexander.<\/p>\n","protected":false},"author":5,"featured_media":772842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[496,13995],"tags":[2969],"advertiser":[],"poi_city":[15199,15176],"class_list":["post-772841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants","category-sponsored","tag-wilma-frieda","poi_city-palm-desert","poi_city-palm-springs"],"acf":[],"yoast_head":"\nFor Brunch in Palm Springs or Palm Desert, Try Wilma & 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