Jason Cammisa

“In life you get to choose what experiences you want,” Jason Cammisa says. “I always wanted the experiences with cars.” As managing director for IndiGo Auto Group’s exotic dealerships across the country, those experiences now take place at the highest level. Cammisa oversees brands including Bentley, Aston Martin, McLaren, Lamborghini, Rolls-Royce, and Bugatti  in Rancho Mirage and beyond, as well as the group’s Performance and Experience Center at The Thermal Club.

Originally from the Bay Area, where his family owned car dealerships, Cammisa spent nearly two decades learning the business from the ground up, working alongside detailers and porters before stepping into sales and finance.

When you eliminate that  “high-pressured sales environment … that’s when it gets really fun,” he says. “When you’re dealing in high-end exotic cars that nobody needs at home, you’re really building friendships.” He and his IndiGo team instead focus on curating exclusive experiences and events, like Formula 1 viewing parties, car launches, and track days. “I would argue that we’re more of a lifestyle brand,” he explains.

And while Cammisa relishes any chance to get behind the wheel and talk shop, mentorship has become the most fulfilling part of  his job. “Developing my general managers and watching them achieve in their careers is super cool … like watching your kid grow up, taking your advice and having success from it.”